Marketing
“Marketing is a series of activities that span your entire business, and not only prepares your customer to meet you, but also prepares your product to meet your customer.” – Brian M Kennedy
My Marketing Experience
Marketing Strategy
Over 20+ years I have honed my skill in marketing strategy to create a “big picture” for what marketing efforts are trying to accomplish, with the main goal being to produce leads and expedite sales.
Digital Marketing
Actual digital marketing work is one of my guilty pleasures. I love putting the pieces together to create a customer journey. This includes everything from SEO to marketing and sales funnels to lead capture pages.
Social Media
As an introvert digital social experiences have always come more easily to me. I have managed hundreds of social media channels including Facebook, Pinterest, Instagram, TikTok, and LinkedIn. I have generated hundreds of thousands of followers for companies, and countless leads.
Branding
Branding and a voice for companies are my true passion. I believe that a business that speaks its name and meaning loudly is a business that people will love. Building brands with strong footprints, loud voices, and that live on the edge are where I truly excel.
Analytics and Data
Though this may seem the polar opposite of my passion for branding, and the creativity involved there, my second passion is the truth behind WHY people react in marketing. I have over 15 years of experiencing processing AND understanding this data and what it really means.
Growth Hacking
This exciting corner of marketing and organizational growth presents a crossroads that I love in the field of business. 80% marketing, 10% planning, and 10% guess work. I have managed growth teams, and run experiments as a lone wolf for companies that could not afford a full-sized team.
Lean Experimentation
Not much different than traditional growth hacking this process has been at the heart of many of my businesses successes. By following Lead Analytics, and The Lean Startup by Eric Ries, this process focuses on tracking small changes, angling toward growth, and pivoting when necessary. I call this marketing driving change.
Positioning/Networking
Marketing as a person is often just as important as marketing your company or brand. I help people connect with other companies, other brands, and other people. This type of marketing can create surprising results, and open doors that you did not even know existed.
Marketing MAnagement
A Few Words on Growth Hacking
GROWTH IS CHANGE
One of my passions is growth hacking. I stumbled upon growth hacking as a part of growing my own cloud software company a number of years ago. I ran across this book “The Max Strategy.” The book tells the story of a person trapped at an airport who runs into a wealthy businessman and learns about change and experimentation. This was really my first introduction into the process that has now become know as growth hacking. To me, it is all about running easy to track, iterative experiments that aim to produce exponential results in growth. This ranges from marketing, sales process, product development, and even into support and customer management.
EXPERIMENTS – MY MUSIC
Music has always been an interest of mine. As a young musician, I played the alto and tenor saxophone, in the orchestra, in jazz band, and even in the marching band. I also took on guitar, bass guitar, singing, and piano, and discovered a love for music. What I love most is experimentation. That fits so perfectly into growth hacking. Growth hacking is all about running experiments. You track, analyze, determine, and then experiment again. You keep what works, and toss what does not. I run marketing and product strategy the same way, and with the same passion that I put into music.
THE WEB OF WORK
Many organizations think about growing a business in terms of what things need to be made, and what things people expect. They hire web designers when they need a website. They hire SEO specialists when they want to rank in search engine results. They hire graphic designers when they want to create beautiful marketing pieces. They hire content writers when they want to take advantage of the “content is king” rule on the web. They are wrong. The problem with that approach is that it puts everything neatly into a disconnected basket. As a growth hacker, I look at ALL OF THESE THINGS TOGETHER. I build websites, perform SEO, write content, make marketing material. The difference is that I do it with a coherent approach of attacking the lowest hanging fruit first. I perform tests and experiments that produce results and make constant changes that improve the entire process, as opposed to filling in buckets. The only thing I want to fill is your marketing and sales funnel, and to create new customer opportunities for you.
If you can’t handle a little growth don’t call.
If you can, let’s have a quick strategy call.